Our partner, James Choi, had a blast at the 2024 China Licensing Conference in Shanghai, where James explored the intricate realms of AI and Copyright Protection. The event was a melting pot of ideas, with industry stalwarts engaging in insightful discussions.

A key highlight was the ever-evolving soft IP landscape in Mainland China, where rapid developments and shifting consumer interests create a dynamic market. James noted the resilience of classic IPs like Barbie amidst the emergence of new creations, showcasing the industry’s adaptability.

Heartfelt thanks to Licensing International for the gracious invitation. Looking forward to reuniting at the conference next year for more enriching experiences and valuable insights!