McDonald’s has recently launched its popular maple pancake burger series, McGriddles, in Hong Kong. The overwhelming response from customers has led to sold-out supplies (over 1 million pieces in three days!) and the early conclusion of the exclusive trial phase.

In our recent article, our Partner, James Choi, dissects how intellectual property contributes to McDonald’s success in Hong Kong with the introduction of McGriddles. Please read our latest article to learn more about the vital role intellectual property plays in the business landscape.