Facebook’s recent name change of its holding company to Meta Platforms Inc has drawn the general public’s attention to “metaverse”. This concept has been around for a number of years and has regularly been featured in movies ranging from “Tron” (1982), “The Matrix” (1999) to “Ready Player One” (2018). Mark Zuckerberg describes a metaverse as “a virtual world where people will live, work and play.”

With the advancement of hardware and technology proliferation, the metaverse will likely become part of our day-to-day lives in the next couple of years.

Partner Charles To and Trainee Solicitor Jasmin Tsz Ching Chan 陳沚澄 highlight certain interesting IP challenges that may arise from this adoption. Brand owners, are you ready for the metaverse?“