Ella Cheong is recognized as one of the best woman lawyers in Asia. She is a pioneer in Asia in IP practice and is respected worldwide with 100+ professional awards to date voted by many peers and clients. In 2018, Ella became the very first Asian woman to be inducted into the global prestigious IAM IP Hall of Fame, an award in recognition for her enormous contribution to the development of IP laws. Ella is renowned for her savviness and cross-Asia IP knowledge in all areas of IP, whether contentious or non-contentious matters. Given her profound experiences in representing multi-national corporations and advising on IP laws, Ella is quick in offering commercially viable and pragmatic solutions to her clients.

Apart from founding ELLALAN (formerly known as Ella Cheong Law Office), Ella Cheong also founded the agency Ella Cheong (Hong Kong & Beijing) which she sold in end October 2016, the entire proceeds of which were given to charitable concerns. Further, at the invitation of the Singapore Government, Ella also established the Singapore firm of Ella Cheong LLC and a supporting office of Ella Cheong IP Services Sdn Bhd in Malaysia.

Ella is featured annually in numerous IP publications, such as World Intellectually Property Review, IAM 1000, Managing IP, Who’s Who Legal– including Trademarks, Franchise, Patent & Business Lawyers, Corporate USA Today, Asian Legal Business, Legal 100 Asia, Legal 500 Asia Pacific, Global Law Experts, etc. Recently, Ella was selected as the Most Influential Woman in Patent and Trademark Law 2018 – Hong Kong by Acquisition International Excellence Awards 2018.

Ella is a notary public of Hong Kong and she is also a Justice of the Peace appointed by the Government of Hong Kong SAR.