PRACTICE AREAS
Brand Protection
Effective brand protection not only protects your business from counterfeits but also helps to maintain reputation. In today’s globalized economy, counterfeiting has never been easier – almost everything about a product is online and accessible to the public. It is therefore good practice for businesses to have in place adequate measures for brand protection.
As a leading IP firm, ELLALAN has secured numerous top band rankings for IP in independent directories such as IP Stars and IAM and has obtained success in major awards such as the Managing IP Hong Kong Firm of the Year.
Ellan offers a targeted, bespoke service to protect your most valuable brands and intellectual property. We have considerable experience in combatting brand protection issues including piracy, counterfeiting, and product diversion.
